Associate Brand Manager

The Opportunity

Position Title:
Associate Brand Manager
Position Location:
Minneapolis, Minnesota

The Position

Basic Function

  • Establish and manage timelines, monitor all projects and lead the greater cross-functional team to deliver on all assigned projects.

  • Maintain and release team updates. Lead weekly meetings with all cross-functional team members.

  • Source and distribute business planning information associated with projects (costs, volumes, operational details, other).

  • Coordinate field sales information as needed.

  • Monitor due dates/deadlines and ensure that the responsible parties deliver on time.

  • Generate new item forecast with sales input.

  • Create and maintain product level P&Ls.

  • Manage process and provide input in new product development and commercialization activities at Bellisio Foods R&D and production sites.

  • Assist with various aspects of the day-to-day management of brand.

  • Create and deliver business presentations, newsletters and competitive reviews
  • Lead research agencies with marketing management to facilitate effective, timely research for actionable insights that will deliver brand growth.
  • Execute marketing plans. Measure and maximize effectiveness of marketing spend.
  • Manage outside agency resources, including advertising, public relations, promotions, web site and package design agencies.
  • Track and analyze competitive programs, retail trends, market opportunities, products and activities in the marketplace.
  • Track marketing expenditures, manage consumer marketing budgets and provide recommendations on future spending.
  • Support ad hoc administrative requirements associated with business development activities as needed.

The Candidate

Education / Certifications

  • A bachelor’s degree in Marketing or related field. MBA is a plus.
  • Two years of brand management experience (preferably in food industry) with hands-on knowledge of marketing strategy, competitive analysis, advertising, creative and promotion development.
  • Exceptional leadership skills and success leading cross-functional teams.
  • Efficient time management with the ability to prioritize multiple projects and deadlines.
  • Clear written and oral communication skills.
  • Analytical and comfortable with complex information.
  • Entrepreneurial, self-motivated and flexibility to adapt quickly to evolving environment and priorities.
  • Ability to think outside the normal business boundaries on a wide-range of issues in order to develop new solutions to existing issues and opportunities.
  • Personal passion for brand marketing with the energy and focus to sufficiently energize the internal and external resources of the Company to achieve business objectives.
  • Budget and P&L experience.
  • Demonstrated expertise in Excel, Word, PowerPoint and with syndicated research data (IRI/Nielsen)

Professional Experience